The mission of Colorothon Street Art is to inspire a passion for the urban arts in a productive way and to build strong communities through educational workshops, community events, and artistic services.
Colorothon creates public interaction through urban art. Our vision is to showcase the power of street art and its ability to generate conversations among individuals and communities.
All our actions are based on the respect of 3 pillars: URBAN ART, COMMUNITY AND EDUCATION.
The link between art and the world of marketing cannot be ignored.
More and more organisations/brands are using art as a means to convey messages, from messages to educate the audience on social issues to driving client acquisition. Art, and public art in particular, has become the medium of proximity, experiential and visual impact across the globe.
Our organisation produces works of art for urban and rural public spaces, property developments and refurbishments on behalf of private, corporate and publicly-owned entities as well as governments, city councils, humanitarian organisations and charitable foundations.
Since 2018, Colorothon in association with HSW Consultants has produced over 200 murals and has placed India at the forefront of street art and culture on the Asian continent. The event has attracted artists, both local and international, to create murals that invoke creative visual storytelling, revealing and reflecting the rich heritage that is present in the spaces that we inhabit, and provoking new thoughts, conversations, and public engagement.
Working with communities, schools, businesses and a wide variety of other organisations, Colorothon uses art as a creative tool to promote public dialogue and engagement and furthermore to positively impact people’s physical, emotional and social environments.
Colorothon uses murals to visually represent the beautiful complexities, thoughts, histories, and future hopes and dreams of the communities where we paint. By creating these artistic representations on public surfaces, Art can transform how shared public areas are perceived and experienced by its inhabitants as well as the wider public. We believe that when these aspects are successfully represented, and reflective of the personality of a neighbourhood, it further increases the local community’s sense of pride and belonging, adding to emotional awareness and sentiment.
These aspects have a knock-on effect. By using street art as a tool to reflect and add to the distinct and unique characters of an area, public art works often encourage local and international tourism, adding to an economic impact of creating and sustaining jobs, such as tour guiding, and further support of local businesses as well as a societal impact inclusion, pride, cohesion and security.
Creating art in the public sphere generates conversation. At Colorothon, we fervently promote dialogue between the stakeholders. By speaking to one another, we educate one another, learning about each other’s worldviews, values and cultural backgrounds. Through co-creation of public art works, we inspire one another. Producing a public art work is an incredible form of Education, with a myriad of opportunities for learning – technical skills transfer, interpersonal development, artist development and exposure to conceptual artistic thinking amongst many other forms of learning.
Art Education allows for artistic growth through the learning and practice of new creative skills-sets. Additionally, Art Education has been shown to have various positive academic, personal, social, and civil benefits for our young aspiring school going artists who participate in art making. But above all, Art acts as a bridge across cultural differences by teaching discipline, tolerance, acceptance, engagement and the value of efforts.
WE CREATE ENGAGEMENT AND CREATIVE CONTENT THROUGH URBAN ART.
Whether you want to create creative content to convey a specific message to your customers, launch a new product or service, or beautify the workplace, we are here to help by creating custom murals for the specific purpose of your individual brand-related outdoor or indoor media and marketing campaigns.
OUR CAREFULLY CURATED LARGE-SCALE ARTWORKS GIVE YOU ATTENTION-GRABBING IMAGERY. OUR PUBLIC POSITIONING ALLOWS FOR AN EXTENSIVE AUDIENCE VIEWING.
By combining public art with creativity, we achieve public and private interaction. This way, you can reach your current clients and attract new ones. Our targeted creative campaigns allow us to maximize your visibility through the press and social media.
Highlight a variety of bespoke hand painted murals, commissioned by our clients for the specific purpose of creating awareness, engagement and creative content.
Come work with Us
